PROJECT: RECRUITING EVENTS

Problem: Army station Instagram pages had stagnant views.

Goal: Boost views and engagement.

Solution: Shift from static posts to dynamic reels, tell event-driven stories, incorporate trending music, and enhance edits using Adobe Premiere.

PROJECT: HELLO ROSE TV SHOW

Problem: Long-form Hello Rose interview series had low engagement on social media.

Goal: Repurpose content into a high-impact reel.

Solution: Edited a reel with captions, highlighted key recruiter moments, and incorporated AI-generated images for a stronger narrative—resulting in nearly 2K views in one week.

PROJECT: EXPERIMENT POST

Problem: Portfolio focused mainly on event-based recordings, lacking diversity.

Goal: Expand content by creating reels on various niches, settings, and trending Google topics.

Conclusion: Research showed that social media reels on trending topics with emotional appeal drive higher views. YouTube reels currently have the best reach, and POV captions boost engagement in the comments.

PROJECT: REGISTERED TO WIN PRIZE

Problem: Low engagement on the giveaway post.

Goal: Increase registrations and generate leads.

Solution: Designed Instagram posts, giveaway cards for events, flyers, and reels to showcase prizes. Also created a social media packet for recruiters to boost participation.